Top tips on how to become a profitable franchisee
Profitable franchises do not become successful overnight. They take hard work, determination and dedication from the ambitious franchisees that run them.
It’s one thing to follow your dream of becoming the boss but another thing to turn your passion into franchise profits. So how do the thriving franchisees do it and how can you replicate their success?
Here are some top tips on how you can become one of the most profitable franchisees:
Become obsessed with achieving your goals
Profitable franchises are owned and operated by entrepreneurs who are willing to take risks to become the best. They’re driven by their passion and the pursuit of their goals.
But drive and ambition are meaningless without a map to follow to achieve the goals. This is where the franchise business plan comes in. Successful people know they must set achievable goals broken down into short-term and long-term objectives.
Creating a detailed and effective franchise business plan will enable you to know what you want and how to get there. It will also help to identify which opportunities to take advantage of and which challenges you may come across during your franchise journey. As the saying goes, fail to plan, prepare to fail.
Always look for ways to improve yourself.
When you become a franchisee, you’re in a great position to be able to take advantage of the comprehensive training that’s on offer. You should use this to your advantage and learn from the mistakes that the franchisor has made so that you don’t have to make them too.
Successful people never get bored of learning new things. They have a thirst knowledge which ensures that they always stay on top of their game. You should also become focussed on learning as much as possible, not just about how to run your franchise but how to be an inspirational leader and a capable business owner too.
As well as making the most of your initial training, use the support and guidance that is on offer when your franchise is up and running. Learn from your peers too. When you have franchise events and conferences take note of the success stories being shared and question how you can replicate this in your business.
Work to your strengths
You probably chose to invest in your franchise because it matches your passion or skill set. This puts you in a better position than those that are working in a job they dislike just to get a pay cheque at the end of the month. This is because the more you do of what you love, the better you become at it.
Successful people don’t waste time trying to improve their weakness. They focus on becoming even better at what they’re already good at. By turning your attention to the skills you’re already proficient in, you improve them further allowing you to excel far beyond the competition.
Of course, this isn’t to say that you shouldn’t try and improve any areas of weaknesses but focusing solely on these won’t see you turn the franchise profits that you could otherwise achieve. Understanding your strengths and using them to your advantage will set you apart.
Find the right work/life balance.
It’s a common misconception that profitable franchises can only be achieved if the franchisees are willing to put their business as their number one priority. Although it’s true that running a franchise requires a certain number of sacrifices to be made, successful franchisees also understand the importance of balance.
Take a leaf out of their book and remember to work hard and play even harder. The support of your family and friends performs a big part in the success of your business. However, if you’re continually neglecting them, the crutch that they provide you with may start to decline.
Recruit the best team
It’s likely that you must wear many hats as a franchisee. This is because you’re responsible for everything from ordering the supplies to mopping the floor. So, when you need to recruit a team to help you run your business, it’s essential that you select the right employees.
You want to get people on board that you can trust and delegate to so that you can focus more on building and growing your business. However, it’s also crucial that you look for people that have different perspectives and ideas. Your employees should challenge you to think differently and help you think outside the box when it’s needed.
Ask for feedback
Even if your franchise profits are through the roof, there’s always room for improvement. And the best way to continue to develop and progress is to seek feedback from customers, employees and the franchisor.
To be successful, you mustn’t hide from the truth. By asking for feedback, you can use the valuable insight that you gather to develop yourself and your business further. Not only will asking for feedback improve your relationship with those you seek it from but acting on their feedback will increase your credibility too.
Always strive to go above and beyond.
Last but by no means least, profitable franchisees are always prepared to go the extra mile. They don’t postpone what can be done today and approach their role as a franchisee with a positive and can-do attitude.
Regularly review your franchise business plan and ask yourself if it’s still relevant. If you’re exceeding the targets you initially set, then raise the bar. If you’re not being tested regularly, then look for your next challenge. No one ever become the best by accepting mediocracy.
Strive to be the greatest, always give it your all, and thank those that help you along the way. You may find that you don’t just become a profitable franchisee but a happy one too.